The buying and selling domain names is big business. The nature of the birth of the Internet is one of the main reasons why domain names have become so important and have attracted much attention currency.

Have used this 15 years the names in Internet addresses, sold for at least six figures to companies and individuals in the hope that a wider public tap. On.com earned $ 635,000. Macau.com fetched $ 550,000.

Sex.com went for a record 12 million in cash and stock to adult entertainmentThe company Escom in January, according to the reports required of industry, commerce, and sources with knowledge of the transaction, anonymity, because the private nature of the sale.

How the Internet started growing and increasingly important, more and more entrepreneurs recognized the potential under this new tool. However, many of these entrepreneurs are linked to their brands and find the records and tracks used by others with different intentions. These requirements, whichThe market for domain names was born.

Today, the market is through the intrusion of large, established, corporate-dominated, and those that existed before the Internet. We see many transfers between the companies were able to get the sale, your name, the URL for large firms, growth has been slower for the World Wide Web

These transactions represent a very large, making a very important market for your account. 5851 sales of domain names has generated 29 million U.S. dollarsStarting in 2005, compared to sales of 3813 names for $ 15 million in 2004, says market researcher Zetetic. And the pace is accelerating: In the first three months of this year 1949, the name has generated 14.2 billion U.S. dollars, so the Domain Name Journal magazine.

"The domain is part of the century 21 real," said Warren Adelman, president of GoDaddy.com, the world's largest registrar of domain names, with 12.9 million. "The economy is increasingly dominated by the Internet sector."

I've been a good consumer policy – and by "right" I mean, I pay for my own things and have stopped mooching money from one or both of my parents – for almost a year ago, and since most consumers, as part of thinking the middle class, I am always on the lookout for a bargain. And by "good business", of course I have my "duty to bargain in one of my life if it means I can haggle it to seventy-five percent of the original price." In those days, in a world where the economy has begunslow down, consumers have begun to search for less costly alternatives when shopping for essentials and consumer goods.

I personally believe that the reason why piracy and similar companies have become so successful in recent years, especially in areas of the world where making money is difficult in the first place is. China, in particular, realized that it leads to products that are just as good (or even a little better sales) than the mainstream products and sell them to createa lower price. These days it seems that cheaper is not necessarily "not good". Sometimes they can even be thought of as better.

It makes me wonder, if the after market sales strategy – that is, I wonder how this will affect the revenue for the marketing of products. I mean, sure, I understand that much of the after-market products are tailored to the product that was originally purchased – what comes to mind, and would buy a printer withthe purchase of printer ink cartridge. But third party companies – not necessarily the competition, because competition in the economy means that they have a similar main product, if any third party companies tend to sell after only the marketing of products – more and more adept at selling to replicate after the market products sold through the more reputable companies.

I want my own experiences as an example: I work in my possession, beautiful aHewlett-Packard scanner / printer. By happy coincidence, I had managed to purchase them at a reduced price and I go merrily on its properties to appreciate. That is, until I ran out of ink.

Well, if I get a little richer, I did not expect to have twice about purchasing a brand spanking new line of Hewlett Packard ink cartridges for this printer. But I'm not quite as rich as I want to be, and there are other, seemingly less frivolous spending, I am expected to pay, such as food, transportation –For my day job, and the rent to my house. I can not be expected to possibly paying steep prices – because in my view-of-view, the prices are steep for Hewlett-Packard cartridges – for these things. Scan but at the same time, the ability to print pictures and is a source of livelihood for myself and not with a working printer cost me money I need. Of course, I was in a bind.

But then I remembered that only a few minutes walk from our house is an ink refill station,where you to your empty cartridges and fill them with ink. This is a rather ingenious, since most of the time, not what you can see from my printer ink from other sources, the fact that the cartridges are exactly installed on your printer. By bypassing the cartridge and the concentration on the color, manages this ink-refill stations to earn money from an after-market product without too much difficulty. Obviously, I got my printer ink from there, and it worked so well as I would have purchased"official ink" printer.

Such things should be very worrying for the company are very much depends on their after sales. It is not only the market by product revenue, which will be abducted by them at this point, after all – even the services offered by third parties companies. These days I can not even go to the designated service center to have set up my printer – I can only ask of Joey on the street who can fix almost anything, and at a lowerPrice.

I do not think I even on the fact that consumers today also learn if the product is trying to make a block to buy them after-sales product is ensured by that the primary product only works with it too bad . mention That is, if the primary product and the after-sales product in a way that they are suitable only for each other suitable, potential customers will immediately shut off by the idea – not only because it would cost a lotMoney, but also because it may curtail them from any possibility of personalizing the article.

I guess what I am trying to get is that while the market after the distribution strategy is indeed an effective long-term business strategy, it is encouraged by anyone sensitive to changes in the market and its installed base and appropriately. Perhaps to prove superiority when it comes to courtesy and service, or even abandonment of increasing enthusiasm forMarket prices. Or just some way the market can know that they are important. Because unless something is done soon, all only by the sympathetic and perhaps cheaper options go.

As the living standards of the Chinese people is higher with greater economic development, national and international companies to rush to make consumers more choices. Nevertheless, decisions are not only new products but also by different brands with different attributes and images that attract the various segments of the population to be created. Brands represent quality attributes such as style or fashionable, but also the membership of a social class or group, and maytherefore be sold at premium prices, even if they are applied in the same production costs for non-branded alternatives.

In a developing country like China, there are also a large part of the market that still does not have a great purchasing power. With an annual per capita consumption expenditure of urban residents only CNY 8696 in 2006, we can not wait that the vast majority of Chinese people into regular customers of premium brands. Instead, the company can gain a lotgreater market share are the ones who made small investments in the creation of strong brands cheaper for the consumer goods market by the Budget affected Chinese people.

The sheer size of the consumer goods market in China is an incentive for intense competition in almost every industry. Small companies can cost effectively to market due to lack of IPR reinforcements to use their abilities to imitate existing products and successfully overcome technical barriers. At the same time, effectiveUse of mass production enables them to reduce production costs and retail prices. In addition, they can on unfair competition by reducing profit margins, which make up for lost revenue through the sale of large quantities of the same products.

Such an established consumer market is saturated and strongly discourages investment in the creation of a strong low-end brands and improve their market share. For dependent gain in a market long on price competition for consumers, create brand loyaltyeven for well-known and well established brands seem to be difficult. Many companies believe that it is better to cut branding expenses in order to have a price advantage. In this article, however, we argue that stays for cheap brand products, the distinctive factor for Chinese consumers make their purchase.

The benefits of branding Chinese Low Priced Consumer

In a market that is known for the replication of goods to be sold in large quantities, and very oftenwith little attention paid to, material quality, design or manufacturing process can function as a mark of quality mark. In other words, there is a small price difference for similar goods in the low-end market, the consumer products from a reputable brand, because it is perceived to buy higher-quality, partly because well-known mentally translated into "more People buy it, so it must be better "

In fact, the consumer is concerned the purchase of strong brands because they are seenas a mark of product safety. Studies show that factors such as product price and brand, in addition to name, mailing address, advertising channels, source credibility, the country of origin, type of product testing authority and guarantee any significant influence on the final choice of the consumer to similar product offerings. Therefore, to attract the targeted manipulation of these variables in the formulation of brand strategy manager for the large and growing market mindful of securityConsumers and gain a distinct competitive advantage.

In addition to product quality and safety, the mark may also have benefits and also has functional properties of differentiated products. In other words, the brand itself an instrument of product differentiation and a competitive advantage. Even if the brand is essentially the same as the non-branded one, there's the brand qualities.

Chinese consumers tend to have a short listpreferred brands for the products they buy regularly, and not easy to stray from it when making purchases. Can of course, and especially against the backdrop of the current economic crisis, consumers of cheap products are dependent on the price, and not always loyal to their preferred brands (purchased in-store offers and promotions to distract from the preferred brand). Nevertheless, on average, Chinese consumers are willing to buy a premium of around 2.5 percent for a brand to pay them regularly. ThusBrand building and development in this segment of the market is and will remain indispensable.

Challenges of successful brand building for low-priced goods

As already mentioned, the prevalence of price competition in the low-end market will have to face one of the biggest challenges for companies to develop a profitable and sustainable brand. This has enormous impact on the value of the brand primarily because of widespread piracy and copyright infringement. InNot invest Chinese market, many low-end companies in the development of an original brand in order to cut costs, but the use of brand name and visual identity, very similar to those of known existing and promotion of its products.

For example Whitecat (}+), the historical brand of domestic detergent, due to the existence of Dailycat "a +", copies the anger has not only the brand but also the logo and packaging design. Many consumers buy Dailycat by errors such asthey believe what they can expect is the famous brand Whitecat or a sub-brand – a little cheaper – its portfolio.

To overcome addition to competition from cheap pirated, low-end companies tend to manufacturers of imitators, if not counterfeit goods. There is a strong incentive to give up the brand strategy and focus on price competition for short-term profits in the low-priced consumer goods market. In other words, a strong commitment and consistent brandInvestments that are necessary for better long-term revenue for short-term profits in order to create really strong cheap brands. The problem is that many firms simply do not have the financial means to continue such investments over time.

Domestic Mobile Phone CECT brand is an example. CECT in the highly competitive Chinese mobile phone market by selling brand-low-cost phones. To remain competitive and gain market share, CECT quickly abandoned brandingand began to produce imitators phones – Nokia, Samsung, Motorola and more – and sell them at half the original price if not lower. Some of these models are not even branded "CECT". As you can see, it was easy and profitable to move production from CECT legitimate branded cell phones to non-branded imitation.

Strategies that are used for low-priced consumer goods

Even if the above challenges can seem insurmountable, there are strategies which have provedto gain success in building profitable low-end market brands to a large proportion of the budget-conscious consumers.

1. First, go high, go low
First and foremost, in the case of well-established companies, the mark may be introduced to target medium-to high-range markets before the start of the low-end market. A reputation of high quality in medium-to high-end products, the company can provide a sustainable competitive advantage if the same brand that introduced low-end market. Onone hand, a solid reputation enables the company to benefit from economies of scale in marketing and branding. On the other hand, low-end customers to the brand because it perceived as "high priority" because it is prevalent are also attracted to the center to the high-end consumers. At this point, the brand can beat competitors on both price and perceived quality.

For example, Nokia, no 1 in China in the mobile phone market, won the first major part of the high-end urban marketsell before the start of permanently cheap phones on the Chinese rural market. Nokia 1100, Nokia was the first low-end mobile phone in China, will be launched in 2003, when there was color screens already in the crowded Chinese mobile phone market. The phone featured a black and white screen, but it still one of the biggest cash cows Nokia. Craze Chinese farmers "for Nokia 1100 largely resulted from the well-known attribute of high quality matched with tailored properties – was the mobileProtection against dust and had a built-in flashlight, which are both very useful for functional properties in rural China. The customer-specific attributes have been carried out by the famous Finnish mobile phone brand, after extensive market research to understand the specific needs of the Chinese market to develop rural areas.

Of course, as in the case of Nokia, in order to successfully build a strong brand at low prices, the company must also understand how to meet the needs of the target consumer base.

2. NicheBrand
Secondly, companies are trying to strong low-end market, build its brand in China more successful if they produce the target consumers with unique and specific needs in this market bracket rather than products that are similar to the other non-branded, low-price segment.

Thus Chinese candy Yake V9 secured the market for candy lovers with strong concerns about the diet by the targeted advertising for the vitamin C content.

Another example is ASUS, the ChineseManufacturers of inexpensive computers and laptops that are a cheap, small, well-designed laptop, get the budget goals successfully affected consumers, which has developed carry a slim and light PC without having a significant amount of money want to have available, it .

Similarly Cortry cosmetics, a successful domestic brand to know the best targets its products to female consumers, who appreciate the healing power of traditional Chinese medicine. In fact, using the brand conceptthe "I1 (