TV 2.0 – The future of television and the emergence of a new form of entertainment – part 1

Entertainment is the object of a paradigm shift. How, where and when watching movies or television programs is changing. In the following decade, the integration with traditional entertainment platforms in the network will change our lives, such as television itself has more than half a century. For the TV industry, particularly the fear and panic, despite the fact that when a monopoly situation, even our choices of entertainment for decades. MaybeIt is suspected that the processing time will do to entertain them?

For this reason, some people fear the television networks are endangered or threatened, at least up to a challenge on the Internet and television and the film industry in 1950. However, all praise for the death of television rather premature. What's on TV, and to a lesser extent, also in the film is similar to what happened in the music world for several yearsbefore.

Habits are viewing, editing, thanks to rapid advances in digital technology and a growing degree of interaction with the Internet. As expected, a certain power and control that the networks grew out of them and not for the consumer, as they did with the music. As networks face these changes determines the form of entertainment for the next few years. You can accept these changes and feed to ensure the transformation of themselves and theirPlace in the entertainment industry in the future, or to oppose them, as well as record companies, and also receive disaster.

For the music industry, the future is already here, and for several years, his arrival was swift and chaotic. The ease with which consumers are able to search for music, he added, and files – bypassing the record companies and record shops – literally overnight changed the industry. Labels and retail chains have responded adequately toChallenge of the digital world and a consumer of news, do not understand. At first in denial of what has happened, the record has been consistently aggressive, go after the consumers to share files and collected, then the consequences – a lot of hostility from the public. Most retailers develop their business online quickly and continue to suffer a decline in sales of CDs. Some venerable institutions such as Tower Records have simply ceased to exist.

Apple,Once a purely computer company, was instrumental in the carpet beneath his feet. Since July 2007 it was claimed that Apple's iTunes has more than three billion songs – Dollar – the third largest music retailer in the United States in just over six years. Downloads of music together, it was eighty-five percent of the world in 2006 compared to 2005, eleven percent of sales. Meanwhile, CD sales fell by five percent over the same period, the seventhConsecutive year of decline. Warner Music Group, one of the largest mobile music company in the world, a loss of seventeen million dollars for the third quarter of 2007. Have old business models, especially for companies that have confirmed that the giant entertainment is a challenge.

In retrospect, however, the difficulty could have predicted that the music business going? Of course, the details are still hard when predicting the future, but the explosion of P2P file –Stocks, easy to burn your own CDs, and the introduction of the popular iPod in 2001, had given them a clue. The problem is not that record companies could not see the future, is that they were determined not to yield to her. Today the consumer is not given, though. Digital technology and the Web have given them an unprecedented level of control and it will be difficult to get this series. Consumers want choice and flexibility – my music, ifI want when I want and what I want "- and in today's market, they may have.

Like NBC, CBS, Sony Pictures and his brothers did not work the same costly mistakes of the music industry years ago?

The video on the Internet has slowly taking shape. In 1998, when I started, it was for the film division of Getty Images, a provider of photo galleries and video-quality moving images on the Internet as an impossible dream for many. ComputerIt was very difficult not great at the moment, limited RAM, and the distribution was not easy, because most people outside of large companies still relying on dial-up. Moreover, the fact that the video encoding technology was still fairly primitive, and is … To say that the pictures were small and did not look good. As for the music, but some people use their imagination. They saw a future of faster, more powerful computers, greater bandwidth and a razor sharp moving images on-line.It 'been shown that the visionaries were right. Although it took time for technology and hardware to the practices of broadcast-quality video on the Web has not been received and is rapidly becoming the entertainment experience.

In March this year Magid Associates has published a new poll on the popularity of video on the Internet, and the results were surprising. The online audience has grown fifty-six percent over 2006, with fourteen percent of 12 to 64 years, AmericansDaily days, compared to only nine per cent last year. Most of what we see are the amateur clips found on sites like YouTube. However, there is an increasing amount of copyrighted content – extracts from film and television – on display anywhere. As the music industry has experienced several years, studies and networks are now subject to hacking and the realization that control over their product in a hurrydecays.

If this line of pirates clip, sent cease and desist letters, complaints and threatened once again that the video removed from the website host – A few hours later. A web search shows that only the clips into a surprising number of films and television programs are available in some form on the website. For the most part is, can not benefit from these clips pirate, but at the same time some TV bookmarks can be shared with others and be seenanytime, anywhere. The consumer does not care about copyright, and you never know. As for the music that gives the public funds is now an option – access to a wide range of content, wherever and whenever they want. Therefore, piracy is on-line, so there is no doubt that the Web is the future of video entertainment to be done. How do you assess the long term, get in touch, but it is a source of heated debates.

Some see the program moved from television andComputer screens, iPods and cell phones. They believe that the portability of such devices and not restricted in network planning and the future of television. Appears on the computer by downloading an application of a new TV series of web portals, you can see how programs are also a whole, but with greater flexibility. Others see the Internet as a television program library available 24 / 7, with the web as an intermediary between content and traditional television. PlugThe computer to your TV, you download the software for business, and you can see what you want, whenever you want. These strategies are very different, and trying to scratch the traditional media companies have the brains to predict the future. One is that both views have in common, and, in my opinion, is the axis on which the next generation of entertainment back.

As I said, is what is now the public wants choice, and the Web allowsso that, despite what the television networks and movie studios try to May, to prevent it. The diversity and flexibility are the future of television, and a similar degree, the moving image. Companies that can successfully offered to the public, is like music to iTunes, will win the next battle in the evolution of entertainment. The cable companies and satellite services are adapted to this requirement, with appropriate adjustments to meet theirThe technology and infrastructure, which means you do not need the computer to enjoy these services. However, the integration of television and the Internet can be addressed to meet the needs of new users to become, and go to the essence of why video piracy is always a problem. Here is very interesting for existing networks, cable providers and emerging Web competitors – competing for dominance of what the shops are already calling "TV2.0. And how would this work?

To say I'm in my office and told several colleagues for a very funny that I saw last night. Access to the Web-TV allows me to switch to the exact moment when I found, then it is to show friends. Together we can laugh, share, and then go about our work. Later, I must say that the subway, or I'm sitting in a hall of the airport. I'm curious what the time with meGoal, or I'm bored and a little 'time to kill. I carry my phone and get the latest weather, news, or watch a trailer of the film. This is for passengers and travelers, who often kill the time between destinations, or for students who are waiting to have the class to start.

But what I really want to see "Lawrence of Arabia" or "Spider-Man 3 phone" in a two-inch screen laptop? Probably not. I do not want to stay in the familyaround the table in the dining room and watch "Finding Nemo" on my laptop, both. What I do is stay on the couch, turn off the lights and watch a good movie or the latest episode of my favorite series on my widescreen TV with 5.1 surround sound. Also want to see a movie or TV episodes earlier. What I want is access to a library of videos is growing, and be able to find the program I'm in the mood immediately.

What has he done for music in iTunespresented an extensive catalog of artists and records and make available online 24 / 7. This should be the future of television – such as video on demand. Not only that new programs are available, but also old. Maybe tonight I want to see Hitchcock's The Birds or an episode of "Law & Order, 2001. TV 2.0 allows me to do. But now I have that freedom, and this must change.

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In the scenario I described above, the Internet andTraditional television has access to the same curricula, but my use of each is different. Sometimes I want to see a program on my laptop or cell phone, but sometimes I see on my TV. E 'as a music CD into my computer, my iPod and my cell phone. It is freedom and portability. To me it seems obvious, but not necessarily the future that the cable companies or Internet TV startup companies than expected.Traditional cable operators, such as record companies before them, seem to oppose the change. They are still grouped in packets of different channels, and concatenation Us Down to the network, which can not be in our program of lifestyle. Yes, TiVo, VOD and improves the majority of cable services, but is still shy away from what I described above.

Web developers have a TV over the image in focus. Recognize the need for accessibility andPortability, and let the transmission time between the ages of VOD fill all the time. Even better, it would be, would these services are free. Most television services via the Internet requires a separate application on your desktop PC to download. You can see videos of these programs and the selection of content is pretty thin, like most of the film and television companies are waiting to see what service club before their products.

As for the music, it seems Applemost progress. A fair selection of television programs and movies – everything from blockbuster movies of last season with former "Star Trek" episodes – are available for purchase on iTunes. ITunes synchronization with the new Apple TV hardware, and then connect to the TV, considering you have access to a limited version of the future, I am. The only problem is that there are many steps in this scenario, and download what you want to watch a program at a time is very excitingbecause of its novelty now, but it was annoying pretty fast.

Indeed, it appears to open the traditional TV have a future of all time, VOD and traditional cable companies are best placed to do so, but cable providers are slow to respond, and the networks are trapped in L ' idea that "Ugly Betty" is the ship from home on your desktop. The transfer of content from one platform to another screen, but not enoughTo solve the problems. This is a quick solution – a better patch. What we need is integration, and if this is the integration, I predict that the screen of the hall, the primary way to watch TV and movies will be too. The computer screens and mobile phones offer more ways for the shares or when you are gone, but not substitute for the big screen. Intent to purchase favorable.

Plasma and LCD screens are less and less every day,and every time we see people create home cinema in your living room. Currently it is estimated that approximately THIRTY-FOUR percent of households in the country have high definition televisions and not too far from the curve. February 17, 2009, all national radio stations stop analog signals. While television, whether in movies or sitcoms, more and more an experience of luxury. Given this, I think, even if the small screens offer a service in May to certainSometimes they can never compete with the charm of home movies in high definition.

What is the site for the future of television? Watch In addition to providing opportunities, secondary, and usually specific, the Internet will not replace television. Let's do the TV before things not done. Will broaden its scope and the same support in May, and requested extensive library of videos that I have given, but the next revolution was overvalued in relation to the web.Instead of extending the reach of traditional television, or use an intermediary to screen libraries and content providers has the potential of the Web to a new medium with its own unique format. Like the TV provides access to movies and its own programming, the Internet has the potential to do the same thing – you make films, television series and original content. The manner of when, where and to show how people engage with the Internet that thisSetting.

Statistics show that most of us have access to the Internet in the office, where his connections faster and more reliable than home. Given this fact, the average time spent, watching videos on the Web is eight minutes per session. It is not long enough to see a twenty-two to forty standard television and four radio stations in the last minute, but time is not enough to enjoy content, was easy on YouTube, MySpace or any other number of video sharing sites. Part of the attraction of thisSites is that there are people at work or away for a moment, are appropriate. (Not more than eight minutes, and you may find yourself cleaning the table!) These pages very popular, demonstrating that there is great potential in creating exclusive content for the Internet. But it would be devoid of imagination to think that the network can provide open dancing cats and children take their first steps. Amateur video sharing is an important component of ongoing experiences with the Internet and televisionremain but there are many more possibilities for the future.

In the second part of this article will examine what the future of the Internet as a medium of entertainment just happened.

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